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Dan Jaques, Sawley Kitchen
"We've worked with Florian on various projects now and are always super impressed with the results. His personal chef background makes him the PERFECT choice for anyone needing food photography. He's meticulous, ensuring you get exactly what you need. We'd recommend his services to anyone!"
Dan from Sawley Kitchen, an award-winning bakery just outside Ripon, needed high-quality food photography for a newly designed shortbread taster box. He'd tried AI-generated imagery but couldn't get results that did justice to his products. He needed real photography that would work in print and reflect the craftsmanship behind what he makes.
The Brief:
Create food images for the inside of the new packaging box, shot on a dark slate background, that would become a key selling point of the taster box and help drive sales.
The Result:
A set of top-down compositions featuring classic bakery ingredients — eggs, flour, chocolate, a rolling pin and whisk — carefully arranged to feel authentic and leave room for the bakery's branding. The images went straight to print and are now part of the finished packaging.
Since then, Dan commissioned a second set of images for the Sawley Kitchen website — product shots designed to feel cohesive, appetising and drive online sales. The collaboration is ongoing, with new imagery regularly refreshing the brand across packaging, web and marketing.
Sawley Kitchen – Food Photography for Packaging & Web
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