FAQ for FMCG and Challenger Food & Drink Brands
Have you shot products like ours?
I shoot packaged food and drink: cans, bottles, packs and full ranges. You can see full sets in Projects and Personal Work, and my packaging work for Sawley Kitchen.
Can you work to our brand guidelines?
Yes. Send me your guidelines, references and moodboards. I plan every shot around them.
Can you keep the same look across our whole range?
Yes. I shoot a range as one set, with one colour scheme and one style, so the products sit together on shelf and online.
Can I see the shots during the shoot?
Yes, if you'd like. I can send progress updates by WhatsApp on the day.
Do you come up with the concept, or do I bring the brief?
Either. Bring a full brief, or I can suggest a concept and styling. It's up to you.
Should I send finished packs or mock-ups?
Finished printed packs are best. If you only have mock-ups, tell me early and we'll plan around them.
How many products can you shoot in a day?
It depends on the style. Simple shots are quick. Pours, splashes and styled scenes take longer. Tell me about your range and I'll plan the day.
Can you shoot hero images and social content on the same day?
Yes. Hero shots for pack and ads, plus social stills and short motion, can come from the same set.
Can you shoot at our site?
Yes. I shoot on location as well as on my own set. I also work remotely, so you can post me your products.
What happens to my samples after the shoot?
Postage and returns are covered in the contract, so everything is agreed before you send anything.
Can we use the images in paid ads and on packaging?
Yes, with the right licence. The shoot fee covers your own website, organic social, email, internal use and press. Paid ads, packaging, print, out of home and broadcast need a separate licence. Tell me where the images will run and I'll set it out in your quote.
Can we buy the images outright?
Yes. A full buyout is available and is quoted per project.
Who owns the copyright?
I keep the copyright. You get a licence for the uses we agree, and a full buyout gives you the widest use.
Do you work to a contract, and are you insured?
I work to a clear contract and licence, agreed before the shoot. Insurance details on request.
Do you work with agencies and designers?
Yes. I'm happy to work directly with your agency, art director or designer, and I can supply files ready for them.
Do you work with brands that are just launching?
Yes. I work with challenger and early-stage brands as well as established ones.
Do you offer half-day shoots?
Yes. A half day suits a small range or a few hero shots. Tell me what you need and I'll suggest the right size.
Do you do repeat or ongoing work?
Yes. Many brands need fresh images each season or for each launch. We can plan shoots through the year.